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广西壮族有诸多图腾信仰,而蛙图腾是这些图腾中影响较大并留存至今的图腾之一。本文以壮族的蛙图腾为例,试从壮族蛙图腾的审美意识与社会意义入手,挖掘壮族蛙文化,研究蛙图腾在壮族旅游纪念品中的应用价值,在加深对图腾对族群成员认同增强功能的认识的同时,拓展蛙图腾在旅游纪念品应用中的价值,以期推动壮族民俗旅游的可持续发展。
There are many totem beliefs in Guangxi Zhuang nationality, and the frog totem is one of the most influential totems in these totems. Taking the frog totem of the Zhuang people as an example, this paper attempts to explore the application value of the frog totem in the Zhuang tourist souvenir from the aesthetic awareness and social significance of the Zhuang frog totem, digging the Zhuang ethnic frog culture, and deepening the recognition of ethnic group members by totem At the same time, we should expand the value of frog totem in the application of tourist souvenir so as to promote the sustainable development of folk tourism in Zhuang.