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2015年是中国乳业继续全面转型升级的重要一年,也是充满压力和挑战的一年。近年来,国内乳企加快了海外布局奶源的步伐。海内外乳企之间的兼并重组、技术交流合作开展的如火如荼;乳业电商、微信营销等新兴模式受到了公众前所未有的关注。但随着乳制品进口数量的大量增加和价格的不断下降,中国奶牛养殖业遭受了重大打击,生鲜乳收购价格一路下行,近年来乳制品消费量没有明显增加,未能有效的对产业发展
2015 is an important year for China’s dairy industry to continue its comprehensive transformation and upgrading. It is also a year full of pressure and challenges. In recent years, the domestic dairy enterprises to speed up the pace of overseas distribution of milk. Merger and reorganization among milk enterprises at home and abroad, technical exchanges and cooperation in full swing; dairy electricity providers, WeChat marketing and other emerging models have received unprecedented public attention. However, with the large increase in the import of dairy products and the continuous drop in prices, the dairy farming industry in China has suffered a serious blow. The purchase price of raw milk has been going down all the way. In recent years, the consumption of dairy products has not significantly increased and the industry has not been effectively developed