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车迷会有许多对本田膜拜的理由,比如创始人本田宗一郎的励志传奇,曼岛TT摩托车赛事中的永不言败,企业独有的工程师文化以及一部部令人难忘的经典之作,历史的光环让本田在一众日系品牌中拥有了一份特有的性格。但在新一轮的汽车技术浪潮中,本田显得过于安静了,甚至已是被悄悄地推到了沙滩上。为挽回颓势,本田中国携手广汽本田和东风本田举行了“Feel FUNTEC!2013科技体验营”活动,希望通过技术展示,向中国市场和用户证明,本田仍是汽车行业中的技术先锋。
Fans have many reasons to worship Honda, such as the inspirational fiction of founder Toshio Honda, never give up on the Isle of Man TT motorcycle race, the company’s unique engineer culture and a memorable classics , Aura of history to Honda in a Japanese brand has a unique personality. However, in a new wave of automotive technology, Honda seems too quiet, and even has been quietly pushed to the beach. In order to restore the downturn, Honda China, together with GAC Honda and Dongfeng Honda, held the “Feel FUNTEC! 2013 Technology Experience Camp” campaign, hoping to demonstrate to the Chinese market and users through the technology demonstration that Honda is still the technological pioneer in the automotive industry.