众所周知,无论国际的、还是国内的洗涤、美发、化妆品都非常偏好选用电视作为其广告主投媒体。这个产业作为一种与“美丽”相关的必需品或奢侈品,它跟我们的生活息息相关,并拥有着很庞大的消费市场。这个不可忽视的庞大消费量,每年产生大量的广告投入,许多企业的年广告量都过亿元,但其在报纸上投放的 As we all know, whether international or domestic washing, hair, cosmetics are very preferred to use television as their advertisers vote media. The industry as a kind of “beauty” related necessities or luxury goods, it is closely related to our life, and has a very large consumer market. This huge amount of consumption, which can not be ignored, generates a large amount of advertising investment every year. Many enterprises advertise billions of dollars each year, but they are put on newspapers