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中国白酒业已经进入了销售总量不增加的拉锯战,未来中国白酒产业的竞争,核心还是在资本运作的整合并购能力上。近日在微信朋友圈传出两则并购传闻,再次引发行业的高度关注。第一则是刚刚上市的金徽并购陕西白水杜康的新闻,另一则是洋河跨界、跨区并购贵州贵酒。这是继古井贡并购黄鹤楼以来,行业传出的最新并购新闻了。我在今年早些的主题演讲中也曾提到过,白酒面临两极分化的局面:未来要么更大的好活,要么更小
China’s liquor industry has entered the tug of war between the total sales increase, the future competition in China’s liquor industry, the core or in the integration of M & A capital operation capacity. Recently in the WeChat circle of friends came two rumors of mergers and acquisitions, once again raised a high degree of concern in the industry. The first is the newly listed gold emblem mergers and acquisitions Shaanxi Baishui Dukang news, the other is the Yanghe cross-border, cross-border acquisition of Guizhou expensive wine. This is the latest M & A news from the industry since Gujing Gong acquired the Yellow Crane Tower. As I mentioned earlier in this year’s keynote speech, liquor is facing a polarization: the future is either bigger or smaller, or smaller