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2014年,上海麦肯健康Humancare为三得利新品沁柠水进行上市推广,瞄准时下“less is better”的健康消费理念,结合时下年轻人“萌萌哒”审美心理的消费洞察,用柠檬淡淡君与蜜蜂这对欢喜冤家的逗趣故事将“淡淡的,刚刚好”的沟通概念“萌”动消费者,不仅让淡淡君的形象深入人心,迅速提升了沁柠水品牌的认知与销售,更是掀起“柠檬水”
In 2014, Shanghai McCann Erickson Humancare launched a marketing campaign for the new Suntory water, targeting the current “less is better” health spending philosophy. Combining with the consumer insights of young people, “Meng Meng Da” aesthetic psychology, Lemon Lean Jun and Bee This funny story of an adorable friend will be “faint, just ” communication concept “Meng ” move consumers, not only let the image of pale gentleman, quickly enhance the brand of Qint Cognition and sales, it is set off “lemonade”