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本文提出房地产企业品牌价值评估的市场与资本溢价模型,并且认为房地产品牌价值来源于企业、消费者和投资者三个方面。
This paper puts forward the market and capital premium model of brand value assessment of real estate enterprises, and believes that the brand value of real estate comes from the three aspects of enterprises, consumers and investors.