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分析了我国的科普期刊出版工作不容乐观,总体上质量不高且发展缓慢。新的时代、新的形势对科普期刊发展提出了新的挑战,提出了科普期刊要进行体制改革,面向市场,建设好编辑、作者队伍,树立创新意识,实施品牌战略,只有这样才能在激烈的市场竞争中立足、发展、壮大,才能迎接中国加入世贸组织的挑战。
The author analyzes the publishing work of popular science journals in our country is not optimistic, on the whole, the quality is not high and the development is slow. In the new era and new situation, the development of science popularization journals poses new challenges. It is proposed that science journals should carry out system reform, market orientation, construction of editorial and author teams, foster innovation awareness, implement brand strategy, and only in this way can fierce In order to meet the challenge of China’s accession to the WTO, the market competition will be based on its development, growth and expansion.