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过去没被当作广告媒介的东西,都可能媒介化;而媒介成为销售终端、销售终端成为媒介的趋势也越来越明显。2011年,媒介的融合与跨界成为新的趋势,社会化营销、台网联动、移动互联网、数字化传播平台等等都成为广告界的新词汇,而媒介之间的壁垒的打破,从传统
Things that were not used as advertising media in the past are likely to be mediaized. The trend of media becoming sales terminals and selling terminals becoming media has become more evident. In 2011, the integration and cross-border media has become a new trend. Social marketing, network linkage, mobile Internet, digital communication platforms and so on have all become new words in the advertising industry. Broken barriers between media, from the traditional