策划的核心在于可行性和效果。一个好的策划必须是创意和可行性相结合,没有可行性,再漂亮的创意和文字,也没有丝毫的意义。民间传说着一个猫和老鼠的故事:一群老鼠为了防止被猫捕杀而开会,一只聪明的幼鼠建议给猫的脖子上套上铃铛,这样猫一来就会有铃铛响声,大家就可以跑掉。不少老鼠表示赞成,但一只年长的老鼠问道:“谁给猫挂上铃铛呢?”可见,策划再好,没有可行性等于纸上谈兵。 The core of planning is feasibility and effectiveness. A good plan must be a combination of creativity and feasibility, no feasibility, no more beautiful ideas and words, and no sense at all. The folklore tells the story of a cat and a mouse: A group of mice meet to prevent being killed by cats. A clever young rat recommends putting a bell on the cat’s neck so that the cat will ring with a bell and everyone can run. Drop it. A lot of mice expressed their support, but an older mouse asked: “Who gives the cat a bell?” "Nothing is feasible.