当下充斥电视荧屏的“明星真人秀”大多停留在“做游戏、完成任务、虐明星”等纯娱乐层面,而以《囍从天降》为代表的“明星农家角色秀”将明星与农村、农民进行了巧妙嫁接,实现了以热门综艺节目展现“三农”问题的突破。本文以《囍从天降》为例,分析了此类节目在真人秀的情境元素、人物元素方面进行的创新探索,以及实际操作过程中引发的媒介伦理层面的诸多争议,从而进一步探讨了此类节目的创新求变之道。 The current “star reality show” filled with TV screen mostly stays in the pure entertainment level such as “playing games, completing tasks, abusing stars” and “star farm character show ”Star and rural areas, peasants carried out a clever grafting, to achieve a popular variety show to show the“ three rural ”breakthrough. This article takes the example of “囍 from heaven” as an example, analyzes the innovative exploration of such programs in the contextual elements and character elements of reality shows, and many controversies in the ethics of media caused by the actual operation, so as to further explore this Innovation program of innovation and change.