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新时期传播环境的极大改变,给建设新时期高校网络媒体管理机制带来新的挑战。本文提出高校管理者可采取内外结合,即对外积极推进高校网媒联盟化,对内加强校内网络管理的方式来构建完善健全的高校网络媒体管理机制。
The great changes in the communication environment in the new era have brought new challenges to the construction of the network media management mechanism for colleges and universities in the new era. This paper proposes that college administrators should adopt a combination of internal and external approaches, that is, actively promoting the network media alliance in universities and colleges and strengthening the internal network management within the university to build a perfect network media management mechanism in colleges and universities.