佩卡·努尔米兰塔一直想买几本难得找见的有关营销方面的专著。这位39岁的西门子——利多富软件公司的经理不是挨家挨户地在他布鲁塞尔住所附近的书店中搜寻,而是叩访了因特网。连击几下鼠标,他便进入了Amazon公司的网址,这是一家位于西雅图的网上书店。他将3本书扔进了他的虚拟购物篮中,并用信用卡付了帐。两个星期后这些书送达了他门前的台阶上。“Amazon非常方便。”他说。 Peka Nurmatila has always wanted to buy a few rare monographs about marketing. The 39-year-old Siemens Lidosoftware manager did not go door-to-door in a bookstore near his Brussels residence, but instead visited the Internet. With a few clicks, he entered Amazon’s Web site, an online bookstore in Seattle. He threw 3 books into his virtual shopping basket and paid for it with a credit card. Two weeks later the books arrived on the steps in front of him. “Amazon is very convenient,” he said.