湖北卫视情感帮扶类谈话节目《大王小王》以倾听故事、解决困惑、公益帮扶为主要功能,因此,围绕当事人的诉求进行“讲述”和“帮扶”成为贯穿节目的主线,公益帮扶成为节目与众不同的标签,“温暖和希望”则是节目传播的社会价值。《大王小王》是一档以语言为基本要素的谈话类节目,是人际传播与大众传播相结合的传播活动,这就需要节目通过互动话语策略的有效组织来实现社会功能价值的有效传播。 Hubei TV emotional help talk program “King Wang” to listen to the story, to solve confusion, public welfare assistance as the main function, therefore, around the appeals of the parties “tell ” and “help ” become through the program The main line, public welfare programs to help become a distinctive label, “warmth and hope ” is the social value of program communication. “King Wang” is a talk show with language as the basic element. It is a communication activity that combines the interpersonal communication with the mass media. This requires the program to effectively communicate the social function value through the effective organization of the interactive discourse strategy.