个体文明是人类文明进程的要求 ,在整体文明中具有手段和目的意义。市场经济对作为市场主体的个体的能力、规范意识、精神追求方面的要求 ,也就是它对个体文明的要求。加强个体文明的举措包括提高认识、积极倡导、健全奖惩机制等 Individual civilization is the requirement of the process of human civilization and has meanings of purpose and means in the overall civilization. The market economy’s demand for individual ability, normative awareness and spiritual pursuit as the main body of the market is also its requirement for individual civilization. Measures to strengthen individual civilization include raising awareness, actively advocating and improving the rewards and punishments mechanism