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移动互联网营销模式的出现,给中小企业营销活动的开展带来了机遇。研究移动互联网营销现状、分析其发展模式来提升中小企业的竞争力,有现实的研究意义和重要价值。从不同角度分析中小企业移动互联网的营销现状,并提出具体的发展模式建议,从而为中小企业在互联网营销发展提供借鉴。
The advent of mobile Internet marketing has brought opportunities to the marketing activities of SMEs. Studying the status quo of mobile Internet marketing and analyzing its development model to enhance the competitiveness of SMEs have realistic research significance and important value. From different perspectives, we analyze the current situation of mobile Internet marketing in small and medium-sized enterprises (SMEs) and propose specific development models to provide reference for small and medium-sized enterprises in Internet marketing.