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中国低幼动画悖论是指中国动画电影市场上,低幼动画备受批评与良好收益并存的矛盾现象。这种悖论的存因应该与动画作品作为文化商品具有受众二重性有关。当前低幼动画文化受众与经济受众并不一致,这种现状必定会随着中国电影市场的成熟而消解,中国低幼动画需要尽快摆脱“伪低幼”动画创作观,侧重游戏性及注重叙事创新,以品质提升应对动画电影文化与经济受众统一的趋势。
The paradox of low-k-animation in China refers to the contradiction between the low-k-animation and the good benefits co-exist in the Chinese animation movie market. The existence of this paradox should be related to the fact that animation works have the duality of audience as cultural goods. At present, there are no consistent cultural audiences with economic audiences. This situation is bound to be solved with the maturity of the Chinese film market. China’s low-animated children need to get rid of the creative concept of “pseudo-young children” as soon as possible, with a focus on gameplay and emphasis Narrative innovation, quality improvement to deal with the unity of the animation film culture and economic trends.