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春天到了,春天应该是生产梦想的季节。在这个春天,我一直在思考一些问题:广告的背后到底是什么?广告在传播过程中到底加入了什么内容?究竟是什么将广告主、广告人与消费者连接在一起的?广告人的边界在哪里?有比创意更重要的东西吗?广告的核心价值是什么?广告公司的根本能力是什么?广告公司发展的依据是什么?有什么答案可以解决以上所有问题吗?最后,我想到的答案是——梦想。
Spring is coming, and spring should be the season of dream production. In this spring, I have been thinking about some questions: what exactly is behind the advertisement? What exactly is advertising in the process of communication? What is the connection between advertisers, advertisers and consumers? The boundaries of advertisers Where is there something more important than creativity? What is the core value of advertising? What are the basic capabilities of advertising agencies? What is the basis for the development of advertising agencies? What answers can solve all the above problems? Finally, I think of The answer is - dreams.