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伴随着知识经济时代的到来,市场对市场营销从业人员的素质要求将越来越全面,复合型和创新型人才将越来越适应市场需求。面对这种演变趋势,作为市场营销专业人才培养和输出机构的高等学校,不得不积极探索科学有效的市场营销专业教学模式,以适应时代变迁之需求。在此基础上,综合分析了市场营销专业中的三种主要教学模式, 并结合时代发展态势及市场营销专业内在学科特性进一步指出,“案例教学+模块化+计算机辅助技术”教学模式是市场营销专业未来的一种目标选择模式。
With the advent of the era of knowledge economy, the market demand for the quality of marketing practitioners will become more and more comprehensive, complex and innovative talents will be more and more adapted to market demand. Faced with this trend of evolution, as a marketing professional training and output institutions of higher learning, have to actively explore scientific and effective marketing professional teaching mode to meet the changing needs of the times. On this basis, it analyzes the three main teaching modes in marketing specialty and further points out that the teaching mode of “Case Teaching + Modularity + Computer Assisted Technology” is based on the development trend of the times and the inherent discipline characteristics of marketing major. A Target Selection Model for Marketing Professionals in the Future.