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模因论是基于新达尔文进化论观点来阐释文化进化规律的一种新的语用学理论。“正能量”指的是一种健康乐观、积极向上的动力和情感,它已经渗透到我们文化中的各个角落。本文以模因论为切入点,尝试从新的角度剖析“正能量”一词成为强势模因的原因。
Memetics is a new theory of pragmatics that expounds the law of cultural evolution based on the neo-Darwinian theory of evolution. “Positive energy ” refers to a healthy and optimistic, positive motivation and emotion, it has infiltrated every corner of our culture. This article takes meme theory as the starting point and tries to analyze the reason that “positive energy” becomes a strong meme from a new perspective.