其实这是一个很大的行业,但也是一个三无的行业:没有行业名称、没有主管部门与行业协会、没有行业标准及资质认证体系是行业内每一个从业人员共同面临的困境。一年以前,笔者曾写过一篇短文《行业的困惑》刊登在《广告人》杂志上。在最近的一个时期内,呼唤行业协会的呼声越来越响,但时至今日,呼唤仍在呼唤,困惑依然 In fact, this is a very large industry, but also a three-non-industry: no industry name, there is no competent departments and industry associations, there is no industry standard and qualification system is the plight of every practitioner in the industry. A year ago, I wrote an essay, “Puzzle of the Industry,” published in the “Advertiser” magazine. In recent times, the call to recruit industry associations is louder and louder, but up to now, the call is still calling out and the confusion is still