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第九章销售,销售把书印出来还不够,还得把它卖掉。促销宣传部门竭尽全能开发了图书的市场,印刷商码好了装满最新书种的卡纸盒,此后的任务就是把图书交给公众。要有足够的货源满足垂涎欲滴的需求,又不能囤积过多的册数,否则就会赔掉身上的衬衫。解决这个问题需要集体协作,富有经验,当然还需要无所不在的计算机。“本丹鸡”和其它所有纸皮书出版社一样,在杂志发行系统的囚笼中度过了许多年头,这个系统是大众市场纸皮书最初得以生存的条件。柯蒂斯公司销售“本丹鸡”的《面对新世界》,采用了无异
The ninth chapter sales, sales of the book printed is not enough, have to sell it. The promotional department did its utmost to develop a market for books, and the printers printed the cardboard boxes filled with the latest books, and the task thereafter was to hand over the books to the public. To have enough supply to meet the coveted demand, but also can not accumulate excessive number of copies, otherwise it will lose the shirt. Solving this problem requires collective collaboration, experience and, of course, ubiquitous computing. Bentham Chicken, like all other paper book publishers, spent many years in the cage of a magazine distribution system, which was the first condition for a mass market paper book to survive. Curtis sales “Ben Dan Chicken” “in the face of a new world,” adopted the same