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“美丽是应该高贵的,但不应该是高高在上,或是有距离的。”在陈碧华看来,社区型美容院能成为许多女孩上第一堂美容课的地方。“我们的目标是让克丽缇娜覆盖到所有的社区,顾客能够在家附近就享受到优质的美容服务。”已深耕内地市场17年的克丽缇娜集团董事长陈碧华说。拜内地女性美容消费意识的进步所赐,自1999年在上海开出第一家店,2002年开始发展加盟以来,克丽缇娜已经成为中国内地最大的美容连锁网络品牌,在29个省、市、自治区开出了3000余家加盟店。随着中国美容市场的巨
“Beauty should be noble, but it should not be superior or distanced.” In the eyes of Chen Bihua, community-based beauty salons can be the place where many girls attend first beauty classes. “Our goal is to have Clitiana cover all communities and customers will be able to enjoy quality beauty treatments around their home.” “The more than 17 years of the Chinese market,” said Chen Bihua, chairman of the Chlitz Group. Thanks to the improvement of the female consumer awareness of beauty in the Mainland, since opening its first store in Shanghai in 1999 and starting to develop and join in 2002, it has become the largest beauty chain network brand in mainland China. In 29 provinces, municipalities and autonomous regions Out of more than 3,000 franchise stores. With the huge beauty market in China