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旅游产品是旅游者旅游活动的基础,也是旅游业经营活动的核心,而开发设计出优质的旅游产品对一个区域的旅游业显得尤为重要。以伊犁河谷地区为例,在应用“大旅游”理念中,提出了伊犁河谷地区两大主题系列产品、四大支柱系列产品及具有代表性的八大精品旅游单体产品。以此希望能为该区旅游业发展带来益处。前言旅游产品是旅游业存在和发展的基础,旅游产品的种类、数量和质量及其组合状况都直接关系着现代旅游业的发展速度和水平。旅游者对旅游产品质量要求越来越高,种类要求越来
Tourism products are the basis of tourists’ tourism activities and the core of tourism business activities. To develop and design high-quality tourism products is especially important to tourism in a region. Taking the Ili Valley area as an example, in the application of the concept of “big tourism”, two major theme series products, four pillar series products and eight representative boutique tourism single product products are proposed in the Ili Valley. With this hope, it will bring benefits to the tourism development in this area. Preface Tourism products are the basis for the existence and development of tourism. The types, quantity and quality of tourism products and their combination status are directly related to the development speed and level of modern tourism. The tourists are demanding higher and higher quality of tourism products, and the requirements of kinds are more and more