五月,莺飞草长,万物复苏。经历了前四个月的淡定与价格不断调整之后的楼市,暖意尽显。回暖信号之基础,在于消费者、开发商博弈心态的松动:表现在开发商方面价格调整策略的收获成效,置业者认可这一策略从而入市欲望的逐渐转强。回暖之行动,在于开发商争相推新盘,并利用各种营销手法吸引购房者,久违的排队买房现象的再度出现,淡静楼市『日光盘』点起的燎原之火。回暖之信心,在于楼市的价值新发现,经历了『营销为王、土地为王、资金为王』的洗礼后,重新回归到『价值为王』的新舞台。 May, Orioles fly long, everything recovery. Experienced the first four months of calm and prices continue to adjust the property market, warm full. The basis for the pick-up signal lies in the loosening of the game mentality of consumers and developers: it is reflected in the success of the price adjustment strategy of developers, and the homebuyers’ approval of this strategy has gradually strengthened the desire to enter the market. Warmer action is that developers are scrambling to push the new disk, and use a variety of marketing practices to attract buyers, long queues to buy a house reappears phenomenon, the quiet property market “day CD” point of ignorance. The confidence of pick-up lies in the new discovery of the value of the property market. After the baptism of “marketing is king, land is king and capital is king”, it returns to the new stage of “value is king.”