在进行价格决策时,弄清产品差异化的方式非常重要,差异化的类型制约着消费者对产品的需求。都市报在表面定位——将受众锁定为市民的同时,还要进行版面内容的更细层次的重新准确定位以制造差异,在制定战略时将视线不仅锁定在竞争对手身上,也要靠近受众和顾客,在两者间求得一个动态的平衡,从而走出价格战的怪圈。 When making price decisions, it is important to understand the way products are differentiated, and the types of differentiation constrain consumer demand for the product. Metropolis Daily is positioned on the surface - while targeting the public as a citizen, but also a more detailed re-positioning of the layout content to create differences in the strategy when it will not only lock in the eyes of competitors, but also close to the audience and Customers, seeking a dynamic balance between the two, out of the vicious circle of price war.