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在中国做了十多年户外广告,到今天我有一种紧迫感,行业中有很多该到位的要素还没有到位。昨天和一位美国回来的朋友聊,像美国这样的国家,已经有一些州开始禁止户外广告,因为你做得不好,政府就有理由认为是环境污染。所以今天我想和大家探讨一些方法,从户外行业本身来找,看看这个行业能不能发展得更加专业化。有两个问题我要先指出来,一个是户外媒体的效果问题,和其他媒体相比,如何评估
Made in China more than 10 years of outdoor advertising, I have a sense of urgency today, there are many in the industry in place of the elements are not in place. Yesterday, I was chatting with a friend who came back from the United States. Some states like the United States have already started banning outdoor advertising. Because you have not done well, the government has reason to think it is environmental pollution. So today I would like to discuss with you some ways to look at the outdoor industry itself to see if this industry can develop more specialized. There are two problems I have to point out, one is the effect of outdoor media issues, and other media, how to assess