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中国的广告行业正面临着一个“质量”转变的关键时期。由于媒体的多元化、科技的不断创新,广告行业将经历整合再升级的过程。随着广告市场的不断变化,寻找更好的发展方式进行战略转型和规划,是未来广告公司发展的方向。2013年5月28日,由《广告人》杂志社发起主办的“2013中国广告公司经营研讨会”在津召开,会议邀请到20余家广告公司互相交流,共同探讨新形势下广告公司的发展之路,研究如何实现跨地域资源共享及优势互补,共商本土广告公司联合发展大计。本次会议,为带动本土广告公司开拓视野,实现资源嫁接,互惠互利,起到了良好效果。□
China’s advertising industry is facing a critical period of “quality” change. Due to the diversification of the media and the constant innovation of technology, the advertising industry will undergo the process of consolidation and re-upgrade. With the continuous changes in the advertising market, looking for a better way to carry out strategic transformation and planning is the future development of advertising companies. On May 28, 2013, “2013 China Advertising Company Management Seminar” sponsored by “Advertisers” magazine was held in Tianjin. The conference invited more than 20 advertising agencies to exchange views on the advertising companies in the new situation The development of the road to study how to achieve cross-regional resource sharing and complement each other to discuss the joint development of local advertising company plans. This meeting, to drive the local advertising company to broaden their horizons, grafting resources, mutual benefit, played a good effect. □