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《时尚北京》:雪莲在互联网方面是如何推进的?陈笛语:雪莲很早就在线上有销售。在天猫,淘宝还没有形成一定影响的时候,在09年的时候,最早雪莲是和凡客在线上做一定的销售。当时理解的销售和现在对渠道的线上线下的考虑是完全不一样的。原来会理解为它就是一种新的东西,新的渠道,消费者会专门在这样的一种渠道买东西,那么我们为什么不去在这样的一种平台上去做宣传。实际上天猫、淘宝、京东是在2010年、2011年前后逐渐的开始增加了它的规模,雪莲也曾经在这个阶段线上线下的定位
“Fashion Beijing”: Saussure is how to promote the Internet? Chen Di: Snow lotus has long been online sales. In Lynx, Taobao has not yet formed a certain impact, when in 2009, the earliest Saussurea and Fan off online to do some sales. At the time of understanding sales and now online and offline channels of consideration is completely different. Originally understood as it is a new thing, new channels, consumers will be devoted to such a channel to buy things, then why do not we go to such a platform for publicity. In fact Lynx, Taobao, Jingdong is in 2010, gradually began to increase its size around 2011, Saussurea also online and offline positioning at this stage