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THERE is nothing shy about China’s new generation of Olympic sportsmen.Born almost exclusively in the 1980s,the athletically gifted young men and women who will represent China at the 2008 Games are far more willing to open up to the public than their predecessors,and like 20-somethings everywhere,they are at home on the Internet,managing their own fan blogs and communicating with their peers online.Their uninhibited self-expression has attracted the attention of commercial advertisers,and occasionally some less welcome interest,and they are celebrated as China’s“new generation”in sports circles,ready to take center stage in August before a world audience.
THERE is nothing shy about China’s new generation of Olympic sportsmen. Born almost exclusively in the 1980s, the athletically gifted young men and women who will represent China at the 2008 Games are far more willing to open up to the public than their predecessors, and like 20-somethings everywhere, they are at home on the Internet, managing their own fan blogs and communicating with their peers online. Their uninhibited self-expression has attracted the attention of commercial advertisers, and occasionally some less welcome interest, and they are celebrated as China’s “new generation ” in sports circles, ready to take center stage in August before a world audience.