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自上世纪90年代以来,文化创意产业作为一个新的产业概念和产业形态受到许多国家和地区的重视,甚至已经成为其经济增长和文化扩张的重要动力。于我国而言,发展文化创意产业更是意义重大。从经济的角度看,我国的经济增长亟需实现“结构性转型”。从环境的角度看,我国一次能源资源的有限性及开采使用过程中给环境造成的威胁,日益严重。从文化的角度看,在全球化程度日益加深的大格局中,如何解决民族文化身份认同、增强国家文化软实力等问题更是亟待破解。另一方面,大众传媒之于文化创意产业具有特别重要的意义。它不仅是文化创意产业的重要组成部分和门类;同时,具有不可替代的汇集传播信息、反映影响舆论、建构社会生态的巨大能量。具体到文化创意产业而言,大众传媒呈现了什么以及如何呈现,必然会对整个产业起到或促进或促退的作用。但或许因为文化创意产业在我国提出并实践的时间较短,就目前来看,研究纸媒呈现文化创意产业的成果尚不多见。因此,作者从当今对社会主流意识形态建构起到基础性、根本性作用的报纸出发,考察纸质媒体呈现文化创意产业的情况,并进而有所发现及建议。
Since the 90s of last century, as a new industrial concept and industrial form, the cultural creative industry has been valued by many countries and regions and even has become an important driving force for its economic growth and cultural expansion. In our country, developing cultural and creative industries is even more significant. From an economic point of view, it is imperative to achieve “structural transformation” in our country’s economic growth. From an environmental point of view, the limited primary energy resources in our country and the threat posed to the environment during exploitation and use are increasingly serious. From a cultural point of view, the issue of how to resolve the identity identity of ethnic cultures and enhance the country’s cultural soft power is even more urgent to be solved in the broader context of deepening globalization. On the other hand, the mass media is of particular importance to the cultural and creative industries. It is not only an important part of cultural and creative industries and categories; the same time, with an irreplaceable collection and dissemination of information, reflecting the influence of public opinion, building a huge ecological energy. Specific to the cultural and creative industries, the mass media showed what and how it presents, is bound to play or promote or promote the entire industry role. However, perhaps because of the short period of time that the cultural and creative industries are proposed and practiced in our country, for the moment, it is rare to find the results of the paper and media industry in presenting cultural and creative industries. Therefore, starting from today’s newspapers that have played a fundamental and fundamental role in the construction of the mainstream ideology in society, the author examines the situation in which the paper media presents the cultural and creative industries, and then makes some discoveries and suggestions.