市场好比战场,击败竞争对手的首要战略就是创造竞争优势。为此,日本三得利、松下、丰田、索尼、日立、夏普等大公司都精心为自己设计了一整套行之有效的进入国际市场的进攻战略。 (1)抢占市场空缺战略。日本公司将其产品外拓的立足点首先放在竞争对手尚未发现 The market is like a battlefield, and the first strategy to beat the competition is to create a competitive advantage. To this end, Japan’s Suntory, Panasonic, Toyota, Sony, Hitachi, Sharp and other large companies have carefully designed a set of effective offensive strategies for entering the international market. (1) To seize market vacancy strategy. Japanese companies put the foothold of their product extensions on the first place competitors have not yet discovered