体验经济是时代发展的产物,体育旅游作为一种全新的产业,它与体验经济之间存在和良好契合度,因此对体育旅游产品的开发与研究是非常具有前景的,本文从体验经济视角下对体育旅游产品的开发与营销做出研究,希望为体育旅游提供一些参考。 Experiential economy is the product of the development of the times. As an entirely new industry, sports tourism is existent and has a good fit with the experiential economy. Therefore, the development and research of sports tourism products are very promising. In this paper, from the perspective of experiential economy Research on the development and marketing of sports tourism products, and hope to provide some reference for sports tourism.