在商品经济时代,设计与科技已成为促进经济发展的重要手段。在科技开拓新品,提升产品质量的大前提下,设计作为实现提升产品价值的媒介,担当着引导时尚,促进消费的职责。毕竟设计是为产品服务的,他的本意就是求新求异,求变,因而企业把利润的获取更多地期待于包装设计的竞争上。然而当我们生活在设计无所不在的包围中时,却发现摹仿竞争品牌的包装设计较多。往往一个新颖的, In the era of commodity economy, design and technology have become an important means of promoting economic development. In the premise of science and technology to develop new products and improve product quality, design as a medium to realize the promotion of product value, to play the role of leading the fashion and promoting consumption. After all, the design is for the product service, his intention is to seek new differences, change, and therefore companies to obtain more profit expectations in the packaging design competition. However, when we live in the ubiquitous design of the environment, we find that there are more packaging designs for imitation-competing brands. Often a novel,