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纵观国内咨询公司大致有以下几类:生意类:将营销咨询视为一门生意,什么都敢承诺以满足老板的个人喜好。培训类:搞一套理论一套课程,几天几夜收费数万,号称几天就可速成高手。明星类:自我包装自我炒作,走明星路线。综合类:有庞大的队伍,研究方法成熟,以投行加咨询为基本服务模式。代表为和君咨询等。实力派:以北京盛初和上海博纳睿成为代表。
Looking at the domestic consulting firms generally have the following categories: Business categories: the marketing consulting as a business, what are the commitments to meet the boss's personal preferences. Training categories: to engage in a set of theoretical courses, a few days and nights tens of thousands of charges, claiming that a few days can become a master. Star categories: self-packaging self-hype, take the star line. Comprehensive categories: a huge team, research methods mature, with investment consulting and advisory services as the basic mode of service. On behalf of peace consulting and so on. Strength: Beijing Sheng Chu and Shanghai Bonaventure represent.