对AR和VR的合理运用,将为出版业开启一个与纸质阅读和传统电子阅读不同的全新“视界”。借助Facebook、Google等国际大公司在VR(虚拟现实技术)、AR(增强现实技术)领域的一系列动作,这两个并不新鲜的概念在中国悄然兴起且有燎原之势,被当做新生事物炒至虚热。电影、游戏不可避免地成为虚拟现实中的亮眼主角,其他行业也欲借东风。而对出版 The rational use of AR and VR will open a whole new “horizon” for the publishing industry that is different from paper-based reading and traditional electronic reading. With the help of a series of actions of international companies such as Facebook and Google in VR (Virtual Reality) and AR (Augmented Reality), these two not-so-new concepts are quietly ignited in China and are regarded as new things Fried to virtual hot. Movies, games inevitably become the dazzling protagonist of virtual reality, other industries also want to borrow Dongfeng. And for publishing