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党的十八大报告在“扎实推进社会主义文化强国建设”一节,向人们描绘了一个崭新的文化中国,提出要增强文化整体实力和竞争力,推动文化事业全面繁荣、文化产业快速发展。近年来,国内动画产业呈现出异常活跃的发展势头,在经济全球化和市场经济条件下,优秀的动画产品一定不是艺术家的孤芳自赏,而是受到观众欢迎,受市场认可的。文化的传承和新的动画语言的结合,将优秀民族文化与现代技术结合起来,进行创新和发展是动画艺术走向复兴之路的途径。
The 18th CPC National Congress report portrays a brand new culture of China in the section titled “Building a Strong Socialist Culture”. It proposes that the overall strength and competitiveness of the culture should be enhanced, the overall prosperity of culture undertakings be promoted, and the culture industry should be accelerated development of. In recent years, the domestic animation industry has shown an unusually dynamic momentum of development. Under the conditions of economic globalization and market economy, excellent animation products are certainly not the artist’s indulgence. They are welcomed by the audience and recognized by the market. The combination of the inheritance of culture and the new language of animation combined the excellent national culture with modern technology, and the innovation and development are the avenues for the rejuvenation of animation art.