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随着中国手机网民数量的不断增加和3G网络的普及,移动电子商务逐渐在我国兴起并取得快速地发展,越来越多的B2C企业进军移动电子商务领域。但是,现阶段我国移动电子商务的发展还存在着一些问题,如安全问题,无线信道短缺和质量问题,法律方面等一系列问题,B2C企业移动电子商务之路任重而道远。本文将通过B2C移动电子商务的概述、发展现状及存在的问题进行分析,提出相应的对策。
With the increasing number of mobile phone users in China and the popularization of 3G networks, mobile e-commerce is gradually emerging in our country and has achieved rapid development. More and more B2C enterprises are entering the field of mobile e-commerce. However, there are still some problems in the development of China’s mobile e-commerce at this stage, such as security issues, wireless channel shortage and quality issues, legal issues and a series of issues. The road to B2C enterprise mobile e-commerce has a long way to go. This article will analyze the B2C mobile e-commerce overview, development status and existing problems, and put forward corresponding countermeasures.