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中日合资的三菱电梯有限公司成立于1987年1月1日。成立后,该公司影响平平,在公众心目中无甚深刻印象。为提高自己企业的知名度,三菱公司请公关专家策划了一次别开生面的庆祝开业一周年的纪念活动。三菱公司利用上海电视台收视率很高的“大舞台”节目开办200期的机会,与电视台联合举办小型文艺晚会,在元旦之夜播出。节目的主持人一位是电视台的专业人员,另一位就是三菱公司的文娱活动积极分子。到会
The Sino-Japanese joint venture Mitsubishi Elevator Co., Ltd. was established on January 1, 1987. After its establishment, the company’s impact was unimpressive, and it had no deep impression on the public. In order to increase the visibility of its own companies, Mitsubishi asked PR experts to plan a celebration of the first anniversary of its opening. Mitsubishi Corporation used the opportunity of Shanghai TV’s high-profile “big stage” program to set up 200 issues, and jointly organized a small-scale cultural evening with TV stations to be broadcast on New Year’s Day. One of the hosts of the program is a TV station professional and the other is Mitsubishi’s recreational activity activist. To the meeting