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许多上海市民对“红房子”、“沧浪亭”、“老大昌”等老字号餐馆耳熟能详,然而,并不是所有人都知道这些声名显赫的名牌餐厅都隶属于同一家公司——上海新亚富丽华餐饮股份有限公司。如今的餐饮市场,消费者喜好变化多端,新店层出不穷,拥有众多老字号品牌的“新亚富丽华”如何在激烈的竞争中立于不败之地,并让这些老祖宗传下来的金字招牌历久弥新?上海新亚富丽华餐饮股份有限公司成立于1998年,由上海淮海商业(集团)有限公司、上海新亚(集团)股份有限公
Many Shanghai residents are familiar with such well-established restaurants as Red House, Canglang Pavilion and Old Dameng. However, not everyone knows that these prestigious restaurants belong to the same company - - Shanghai New Asia Fulihua Food Co., Ltd. Today’s catering market, changing consumer preferences, new stores emerge in an endless stream, with many old brands “New AsiaFIFA ” how to fierce competition in an invincible position, and let these ancestors pass down the gold signature long Shanghai New Asia Fulihua Restaurant Co., Ltd. was established in 1998 by Shanghai Huaihai Commercial (Group) Co., Ltd., Shanghai New Asia (Group) Co., Ltd.