回顾移动互联网的发展历程,全世界的媒体行业正在发生巨大变革。首先,每一个个体或机构不但可以生产内容,而且可以成为内容的传播节点,并且这种内容的生产和传播越来越走向实时。其次,个人内容生产的广度以及形式发生了很大的变化,随着智能手机的普及,普通用户拥有了生产专业媒体内容的能力,数据的大量使用使得媒体消费越来越走向个性化。据统计,中国的自媒体账号仅在微信和微博,就有上千万个,在微博,我们统计, Reviewing the evolution of the mobile Internet, the media industry around the world is undergoing dramatic changes. First of all, not only can each individual or institution produce content, but it can also become a node of content dissemination, and the production and dissemination of such content have become more and more real-time. Secondly, the breadth and form of personal content production have undergone great changes. With the popularization of smartphones, ordinary users have the ability to produce professional media content, and the extensive use of data makes media consumption more and more personalized. According to statistics, China’s self-media accounts only in WeChat and Weibo, there are tens of millions, in Weibo, we statistics,