纵览现代公关著作,郑明珍教授主编的《现代公共关系学》,无疑是一本难得的好书。 正如许锡文教授在《序言》中所言:“这本书的作者高屋建瓴,取精用弘;陈述理论,提纲挈领;点评人物,褒贬得当;分析案例,举一反三,处处是那么自然而颇有见地。”笔者认为这本书的胜人之处还在于,编者在公关理论和公关实务上体现了与时俱进的时代特征。 An overview of modern public relations works, edited by Professor Zheng Mingzhen “modern public relations” is undoubtedly a rare book. As Professor Xu Xiwen said in the “Preface”: “The author of this book is very high and has a good foundation. The theory of the presentation and the outline of the outline; the commentators, the praise and decency; the analysis of the case, from the top to the bottom, is so natural and quite insightful.” The author also believes that the book’s winner lies in the fact that the editors embody the characteristics of the times keeping pace with the times in the public relations theory and PR practice.