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面对一线市场的激烈竞争和饱和状态,企业都在谈营销下沉,甚至有些品牌已将三四线城市纳入厮杀的红海,这说明三四线市场蕴含巨大潜力。前些年企业说三四级市场,可能只是理论和概念上应该重视这片蓝海,包括家电下乡时期也只是大品牌下乡,中小品牌没有真正进入,可是从2013-2014年度三四级市场GDP增长幅度来看,俨然是一片必争之地,中国城乡消费市场的庞大空白,营销下沉也将是大势所趋,三四级市场日渐成为蓝筹主力。
In the face of fierce competition and saturation in the first-tier markets, companies are talking about marketing sinking, and even some brands have taken the third and fourth tier cities into the Red Sea. This shows that the third and fourth tier markets have great potential. A few years ago, companies say 34 markets may only be theoretical and conceptual emphasis should be on this piece of blue ocean, including home appliances to the countryside is only a big brand to the countryside, small and medium brands did not really enter, but from 2013 to 2014 34 markets In terms of GDP growth rate, it seems that it is a must contend for. The huge gap between urban and rural consumer markets in China and the downturn in sales will also be the trend of the times. The markets in the third and fourth quarters have increasingly become the mainstay of blue chips.