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21世纪的特点是从工业时代转向信息时代。在这个新世纪中,如果你的顾客不能把你的产品同其他产品相区分,那么你就必须建立一种如何向你的顾客提供信息的系统。公司就应该考虑如何重新创造一种营销和使用资金的模式。那些成功的企业都是实行了一种合理营销技术的企业。其成功的关键就是有针对性地集中向顾客提供信息服务。做出决定的方法已经改变了。在80年代,人们都以市场竞争对手为基础做出相应的决策。那时的决策步骤是:“子弹上膛、瞄准和开火。”到了90年代,全球化发展的同时带来了新的竞争者。做生意的速度加快了。决策步骤变成了:“子弹上膛、开火然后再瞄准。”从2000年起到今天,我们几乎没有更多的时问对什么都进行一番慢慢的思考,现在的决策步骤是,“开火,开
The 21st century is characterized by the shift from the industrial age to the information age. In this new century, if your customers can not differentiate your product from other products, you have to create a system that provides information to your customers. Companies should think about how to recreate a model for marketing and using money. Those successful businesses are companies that implement a rational marketing technology. The key to its success is to focus on providing information services to customers. The way to make a decision has changed. In the 1980s, people made their decisions based on market competitors. The decision-making steps at that time were: ”The bullets were loaded, aiming and firing.“ By the 1990s, the development of globalization brought along new competitors. Business is accelerating. The decision-making steps have become: ”The bullets are loaded, fired and then aiming.“ ”From 2000 to today, we have little or no time to think about anything. Now the decision-making steps are: "Open fire