我国加入WTO后,作为传统工业的造纸业,将面临更加激烈的国际竞争。为了国内造纸业保住市场份额并跻身国际市场,有关专家最近提出了六大策略。1.品牌策略目前国内纸品中著名的品牌太少,因而对纸业来说,品牌效益更显重要,只有具有知名度的品牌,方能赋予纸品更深刻的内涵。因此,造 After China’s accession to the WTO, the paper industry as a traditional industry will face more fierce international competition. In order for the domestic paper industry to keep its market share and rank among the international markets, experts recently proposed six major strategies. 1. Brand Strategy At present, there are too few well-known brands in domestic paper products. Therefore, brand efficiency is even more important to the paper industry. Only a famous brand can give deeper meaning to paper products. Therefore, made