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当前,新媒体以其互动性、及时性、便捷性、海量信息等特点,迅速展现了其在信息传播方面的独特优势。本文以国内外档案部门利用新媒体开展档案文化传播的经验和做法为研究对象,旨在通过档案文化传播与新媒体方面的可融性及可鉴性,学习和领悟新媒体的传播特性、方式手段和发展方向,了解新媒体受众群捕获、消化信息的习惯,培养档案工作者在传播优秀文化实践上的主动意识。一、新媒体概述“新媒体”这一概念的提出可以追溯到40多年前。1967年美国哥伦比亚电视网(CBS)技术研究所所长
At present, the new media has rapidly demonstrated its unique advantages in information dissemination with its interactive, timely, convenient and massive information features. In this paper, the domestic and foreign archives departments to use new media to carry out the experience of file culture and communication practices for the study, aimed at the cultural and media through the file accessibility and flexibility of the new media to learn and comprehend the spread of new media features, methods Means and direction of development, understand the habits of new media audiences in capturing and digesting information, and cultivate the initiative of archivists in disseminating outstanding cultural practices. I. Overview of New Media The concept of “new media” can be dated back more than 40 years. 1967 CBS Technology Institute