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一位日本学者曾说:“策划内容里的97.9%是任何人都知道的,非常常见的普遍的东西,当它们被一种新的关联体系组合起来,具有相对有效性时,就能发展成策划。”这话可说一语中的,泄露了策划的“天机”。公关策划是以大量的已有事物为借鉴,经过深入的分析、加工、改造,而孕育出的一种智慧之花。而联想则是一个直接关系策划水平高低的因素,需要认真把握和运用。
A Japanese scholar once said: “97.9% of the content of the plan is something that everyone knows, and very common and common things that develop when they are relatively effectively combined by a new kind of relational system Into the planning. ”This remark can be said, revealed the planned “ secret machine ”. Public relations planning is based on a large number of existing things for reference, after in-depth analysis, processing, transformation, and gave birth to a kind of flower of wisdom. The association is a direct relationship between the level of planning factors, need to be carefully grasp and use.