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北京报业一直备受全国媒体同仁关注,本刊曾在2003年第12期对北京报业市场竞争进行观察与思考。与4年前相比,北京报业市场已不是原来那般模样:北青传媒上市,《法制晚报》《竞报》的创刊,《京华时报》《新京报》确立位置,《华夏时报》多次转型,《北京娱乐信报》变身免费报,《北京晚报》保持优势……作为走在前列的报业市场,更值得人们关注的是与这些变化相伴随的报业市场格局的改变、综合性都市日报的转型与调整,以及应对新形势的报业竞争新策略。2008北京奥运在即,市场、格局、策略,这些报业竞争要素或许需要重新解读与阐释……
Beijing Newspaper has always been the focus of national media colleagues, the magazine was in 2003 twelfth of Beijing newspaper market competition observed and thinking. Compared with 4 years ago, the Beijing newspaper market is not what it was: the launch of Beiqing Media, the launch of “Legal Evening News” “Jingbei”, the establishment of “Jinghua Times” and “Beijing News”, the establishment of “China Times” After many transformations, the “Beijing Entertainment Letter” turned into a free newspaper and the “Beijing Evening News” maintained its superiority. As the forerunner in the newspaper market, what deserves more attention is the changes in the newspaper market pattern accompanying these changes , The transformation and readjustment of a comprehensive metropolitan daily newspaper, and a new tactics for the press competition in response to the new situation. 2008 Beijing Olympics is coming, the market, the pattern, the strategy, these newspaper competition elements may need to read and interpret ...