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“男人乐买,女人爱逛”的购物天性如何支配着我们的大脑神经,促使我们在不知不觉中陷进了商场的雷区?
Women tend to browse around, “gathering” up the best from various sources and enjoying the experience, while men tend to buy, going straight in for the “kill.”
Three in five females admit coming home from a shopping trip with more than they bargained for. But when blokes[小伙子] blow the budget it is often because size does matter: they are obsessed with getting the biggest and best item on the market. Women were most likely to succumb to[屈服于] impulse buys, whereas men were more likely to splash too much cash because they couldn’t be bothered comparing prices.
The spending habits survey found the majority of Aussies have been guilty of overspending while shopping.
The Lonergan Research poll of 1044 consumers last month revealed other key excuses for shelling out extra dollars were not having time to look around for a better deal, being too exhausted to shop around, following a shop assistant’s recommendation[推荐], or pressure selling from store staff.
The survey, for online department store DealsDirect.com.au, found women are the queens of unplanned purchases, with almost six in 10 displaying no willpower. Men tended to stick with their original purchase idea, but most confessed[承认的] they’d returned with a more expensive, updated model or had lashed out on accessories[附件].
RMIT University marketing expert Dr Con Stavros said bulk buy[大量购买] discounts and promotions enticing[诱惑] shoppers to “buy now, not later” encouraged swift sales.
“We are much more promiscuous[不加区别的] when it comes to brands,” Dr Stavros said many consumers were no longer loyal to particular companies or products, and wanted a reason to walk into stores.
Women tend to browse around, “gathering” up the best from various sources and enjoying the experience, while men tend to buy, going straight in for the “kill.”
Three in five females admit coming home from a shopping trip with more than they bargained for. But when blokes[小伙子] blow the budget it is often because size does matter: they are obsessed with getting the biggest and best item on the market. Women were most likely to succumb to[屈服于] impulse buys, whereas men were more likely to splash too much cash because they couldn’t be bothered comparing prices.
The spending habits survey found the majority of Aussies have been guilty of overspending while shopping.
The Lonergan Research poll of 1044 consumers last month revealed other key excuses for shelling out extra dollars were not having time to look around for a better deal, being too exhausted to shop around, following a shop assistant’s recommendation[推荐], or pressure selling from store staff.
The survey, for online department store DealsDirect.com.au, found women are the queens of unplanned purchases, with almost six in 10 displaying no willpower. Men tended to stick with their original purchase idea, but most confessed[承认的] they’d returned with a more expensive, updated model or had lashed out on accessories[附件].
RMIT University marketing expert Dr Con Stavros said bulk buy[大量购买] discounts and promotions enticing[诱惑] shoppers to “buy now, not later” encouraged swift sales.
“We are much more promiscuous[不加区别的] when it comes to brands,” Dr Stavros said many consumers were no longer loyal to particular companies or products, and wanted a reason to walk into stores.