营销是一场对与错的游戏,而企业的赢利多数来源于市场原有的错误。这种对与错的辨证思想,贯彻《对位》一书,由始至终。很显然,正一堂策略机构总裁杨光的这本新书,正在尝试制定营销这场对错游戏的规则。在这本写意中国市场的《对位》一书中,蕴含了大量的关于市场与愿景、理想与现实、 Marketing is a game of right and wrong, and the majority of corporate profits come from the market’s original mistakes. This dialectical thinking of right and wrong, carrying out the “right place” a book, from start to finish. Obviously, this new book by Yang Guang, the head of strategy agency, is trying to set the rules for marketing this game. In this freehand book on the Chinese market, there is a great deal of information about markets and visions, ideals and realities,